FORTÉ PHARMA, REIG JOFRE’s brand of food supplements launches its E-commerce in China

Reig Jofre, pharmaceutical company listed on the Spanish stock exchange, launches by means of its brand of food supplements, Forté Pharma, its E-commerce in China, through the business to consumer platform TMALL.

China is the first world market in the expanding business of food supplements, in which products of European origin enjoy great recognition by the Asian consumer. Forté Pharma will also benefit from the brand awareness achieved among the Chinese community that has been buying its products during their trips to Europe. The Chinese market represents approximately double the European market, with an expected growth of around 14% per year until 2023.

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