Forte Pharma, Reig Jofre’s nutritional supplements line, entered Hong Kong and Macao in early 2016 through RS Lifestyle Ltd., the leader in the distribution of consumer products.
- Following its launch in Hong Kong and Macao in 2016, Forte Pharma has been awarded by Watson’s drugstores for the local best-selling food supplement product in the slimming category, Turboslim Fat ReduxTM 900mg.
- In 2017, Forte Pharma expects to strengthen its positioning in these markets, as well as to reach new markets outside Europe through agreements with local distributors.
Forte Pharma entered these markets with the products Vitality 4 from the energy range; and Turboslim Calorie Trapper, Turboslim Drink Peach tea and Turboslim Fat Redux 900 mg from the slimming range, which are marketed in Watsons, a leading chain of parapharmacies, with more than 200 stores in Hong Kong and Macao and where Forte Pharma is present in 90% of the outlets.
This award recognizes the most outstanding brands in terms of marketing strategy, customer service and overall product excellence of Hong Kong’s leading health and beauty products, and it represents an important showcase for the development of Forte Pharma in Asia, where the company is taking its first steps.